This project is a carabiner product concept designed for Discord's Community Hack Week.

Discord_main1

MY ROLE

Art Direction, Visual Design

TOOLS

Illustrator, InDesign

TIMELINE

June 2019
(One Week)

PROJECT KICKOFF

Starting this project and finding inspiration.

When Discord announted that they will be hosting a community competition, I had to enter and create something cool. Initially, I avoided the most common forms of free merch, such as t-shirts, pens, or notepads. Inspiration soon came as I looked down at my desk. I was in Japan a month before Discord announced their Hack Week, I remember purchasing this cute cactuar-shaped carabiner when I visited the Square Enix Cafe in Akihabara, Japan. So, I ran with this concept for the contest.

GENERAL IDEATION

Developing the Discord "shape".

While the most common branded carabiners have a beaner oblong oval shape and a logo on top , I wanted to ensure that people could tell that this was a high quality Discord carabiner. So, I took the original Discord logo and started playing around with its logo shape.

discordlogo
dsc_shape1

FURTHER IDEATION

Improving the product's structural integrity.

With the Discord "refined" logo complete, the outline was still too thin and weight could bend the product. With further drafts, I thickened the outlines and added a spot for the carabiner gate opening.

dscshape2
carab_dimensions

PACKAGING & REFINEMENT

Starting this project and finding inspiration.

Packaging concept and print directions that follows Discord's branding guidelines.

color2
Discord

CONTACT

Interested in collaborating?

OTHER